Strategy & Discovery
Influencer strategy and AI-powered creator discovery and vetting.
- Influencer Marketing Strategy & Consulting
- Influencer Discovery & Vetting (AI-powered)
Influencer Marketing Agency that survives every audit.
UGC creator marketing, micro and nano-influencer campaigns, celebrity endorsements, B2B LinkedIn creators and regional vernacular creators, measured against ROI.
Influencer marketing partners brands with social media creators (UGC, micro, nano, macro and celebrity) to reach engaged audiences through voices they already trust. We run end-to-end campaigns across Instagram, YouTube, TikTok and LinkedIn, plus vernacular creator networks across Tier 2 and Tier 3 India, all measured against attributed ROI, not vanity reach. ASCI- and SEBI-compliant by default.
ASCI · SEBI · FTC compliant by default
Every campaign ships with disclosure-first creative, ASCI-aligned briefs and FTC-compliant contracts. For finance brands we run SEBI-vetted finfluencer rosters. Audit-ready content trail included on every engagement.
ASCI Influencer Guidelines
Disclosure-first creative aligned to ASCI 2026 rules. Paid-content, barter and AI-influencer disclosures handled in brief.
SEBI-compliant finfluencer rosters
Pre-vetted creators for fintech, broking and wealth-management brands. SEBI registration verified at shortlist.
FTC-compliant contracts
US FTC, EU and APAC disclosure standards baked into briefs and creator agreements across every market.
Creator marketing, by the numbers
Influence is the new leverage. The market reality behind every campaign we run, sourced to the analysts and industry bodies tracking the shift.
- $44B
- Global creator economy in 2026. The IAB now calls creator marketing a core media channel as traditional ad spend slows. Source: IAB / Marketing Dive →
- 82%
- of B2B marketers say creator and influencer campaigns are essential to growth in 2026. Source: MindCentrix →
- 57%
- of urban Indian internet users prefer regional-language content — even outside Tier 2 and Tier 3 cities. Source: IAMAI / KANTAR · ICUBE 2024 →
- 48%
- of Indian influencer campaigns now run in Tier 3 and Tier 4 cities, up from a metro-only majority five years ago. Source: BuzzInContent →
Built around your campaign, not our creator roster
From strategy and AI-powered discovery to creator campaigns, platform-specific programs, B2B, paid amplification and ROI measurement: everything it takes to run creator marketing that performs.
Content & Campaigns
Branded content, UGC, creator-led production, product seeding and creator events.
- Branded & Creator-Led Content
- Product Seeding & Gifting Campaigns
- Creator Events & Influencer Activations
B2B & Regulated Industries
B2B and LinkedIn-led creator campaigns plus SEBI-compliant finfluencer marketing.
- B2B Influencer Marketing (LinkedIn-led)
- SEBI-Compliant Finfluencer Campaigns (India)
Always-On & Amplification
Long-term creator programs, creator affiliates and paid creator amplification.
- Long-Term Creator Programs (Ambassadors & Affiliates)
- Creator Whitelisting & Spark / Partnership Ads
What we do that other influencer agencies don't
Creator marketing built around outcomes, not vanity reach: authentic content, the right audiences, and ROI you can actually attribute.
- 01
Measured against real ROAS, not vanity metrics
We track earned media value, attributed conversions and brand lift, so you can see what creator marketing actually returns — in numbers your CFO will sign off on.
- 02
Authentic reach through voices people trust
Creators reach engaged audiences with content that feels like a recommendation, not an ad, building trust faster than brand-led media.
- 03
Higher engagement than paid ads
Creator content earns comments, saves and shares, driving stronger engagement and lower fatigue than standard paid placements.
- 04
A reusable library of creator content
Every campaign produces on-brand, usage-cleared content you can repurpose across paid social, organic and CRM.
Multi-platform mastery.
Instagram, YouTube, TikTok and LinkedIn campaigns run by platform specialists who understand each algorithm, format and audience.
Visual storytelling that drives engagement and in-app shopping.
- Stories
- Reels
- Feed posts
- Shopping tags
YouTube
Long-form sponsored content that builds deep, searchable trust.
- Sponsored videos
- Reviews
- Tutorials
- Shorts
TikTok
Trending sounds, challenges, and creator-to-commerce stories.
- Viral trends
- Hashtag challenges
- Brand takeovers
- TikTok Shop
B2B thought leadership and operator-led creator campaigns.
- Thought leadership posts
- Executive ghostwriting
- Newsletters
- B2B lead-gen campaigns
From shortlist to ROAS in 2–3 weeks
Three steps from your brief to attributed ROAS. ASCI-compliant by default, audit-ready on delivery.
We diagnose your market and shortlist creators
Strategic planning and data-driven creator vetting to identify the right voices for your brand, audience and campaign goals.
- Brand positioning and competitive landscape
- Audience demographics and psychographics
- AI-powered creator discovery and fraud checks
- KPI design and ROI forecasting
Strategy deck with a vetted creator shortlist and campaign roadmap
We brief, run and ship the campaign
Full-service campaign coordination from creator outreach and contract negotiation to content production and publishing.
- Outreach, negotiation and contract management
- FTC- and ASCI-compliant partnership agreements
- Creative brief, content review and approvals
- Multi-platform publishing and scheduling
Live multi-platform campaign with usage-cleared creator content
We attribute, report and optimise to ROAS
Real-time monitoring, multi-touch attribution and brand-lift measurement, with ongoing optimisation against ROAS.
- Real-time performance dashboard
- Engagement, reach and impression tracking
- Conversion attribution and ROAS calculation
- A/B testing and creative iteration
Analytics report with attributed ROAS and optimisation insights
Frequently asked questions
Straight answers on scope, timelines, pricing, and how we work, before you reach out.
How do you find the right influencers for our brand?
We use AI-powered discovery plus manual vetting to match creators on audience fit, engagement quality, authenticity, and brand safety — checking for fake followers before anyone is shortlisted. You get creators whose audience actually overlaps with your customers, not just big follower counts.
How do you measure influencer marketing ROI?
Against outcomes, not vanity reach. We track earned media value, attributed conversions through trackable links and codes, and brand lift. You get reporting that ties creator spend to real engagement and sales, in terms your finance team can sign off on.
What is the minimum budget for an influencer campaign?
It scales to your goals. Micro and nano-creator programs are cost-effective entry points; macro and celebrity campaigns need larger budgets. We build a creator mix around what you have to spend and where it will perform best.
Do you handle contracts, briefs, and disclosure compliance?
Yes, end to end. We manage outreach, negotiation, contracts, creative briefs, content approvals, and FTC/ASCI-compliant disclosures (including SEBI rules for finance creators in India), so campaigns stay on-brand and on the right side of regulation.
Which platforms and creator tiers do you work with?
Instagram, YouTube, TikTok, and LinkedIn for B2B, plus regional and vernacular creators across India — and nano, micro, macro, and celebrity tiers. We match the platform and tier to your audience and objective rather than defaulting to the biggest names.
What is the difference between nano, micro, macro, and celebrity creators?
Nano (1K–10K followers) drive hyper-engaged niche communities at the lowest cost. Micro (10K–100K) are specialist creators with strong purchase influence in their niche. Macro (100K–1M) deliver mass-market reach with professional content. Celebrity (1M+) buy maximum awareness, prestige, and viral potential. We match the tier to the campaign goal — most programs blend tiers, not just chase the biggest names.
How long does ASCI / SEBI compliance add to a campaign timeline?
Zero added weeks in the standard 2–3 week launch path. ASCI-aligned disclosure language is built into our brief templates, FTC and ASCI rules are baked into creator contracts, and the SEBI-vetted finfluencer roster is pre-screened so finance brands skip the legal-review delay most agencies inherit. Every campaign ships with an audit-ready disclosure trail.
Do you work with regional and vernacular creators in Tier 2 / Tier 3 India?
Yes — across Hindi, Tamil, Telugu, Marathi, Bengali, Kannada, Bhojpuri and other Indic languages. 57% of urban Indian internet users prefer regional-language content (IAMAI/KANTAR ICUBE 2024) and Tier 3/4 cities now account for ~48% of Indian influencer campaigns, so vernacular creator networks are a core capability, not an add-on. We run dedicated programs for Bharat-first D2C, fintech and FMCG brands.
How is influencer marketing different from creator marketing?
They overlap, but "creator marketing" is the broader frame the IAB now uses for what was historically called influencer marketing. The shift reflects that modern creators run businesses — they negotiate usage rights, ship branded content, run their own production stacks, and behave more like media properties than personalities. We use both terms interchangeably; the campaigns we run cover both ends of the spectrum, from pure-recommendation influencer posts to creator-led always-on content engines.
03Letter PInfluencer Marketing